Novogen has decided to update its Production Targets, based on what the company sees as excellent technical field results achieved by the NOVOgen Brown and White layer breeders. They are now available online and in print.

Novogen continues to receive very positive responses from the field—not just because Novogen offers the layer industry a real choice, but also because the products do what Novogen said they would do. The innovative research program of Novogen immediately resulted, as well as on breeder level as on commercial level, in good technical results in terms of egg production, feed conversion and egg quality with birds that behave more docile.

The company is confident that the R&D program continues to deliver improvements, and the time had come to upgrade the production targets of the Novogen layer breeders to be more in line with the actual field results.