TIMAB Phosphates has changed its name to Phosphea to consolidate the company's position as a feed phosphates specialist, to support its development strategy and to gain more visibility. The name, combined with a signature, a logo and a communication territory, portrays the teams’ expertise, know-how and proximity to customers.
After 40 years on the international market, the company has become a global, innovative expert in feed phosphates for the animal nutrition sector. From raw material sourcing to the delivery of finished products, Phosphea’s teams strive for perfection: diversification of supplies, controlled industrial processes, physicochemical and nutritional characterization of products, high quality standards, food safety, in-depth knowledge of the markets and appropriate logistics.
Phosphea owns a high-performance industrial estate with five plants and is driven by the passion of its worldwide sales teams. The company is in direct contact with all the players of the animal nutrition sector. This ideal proximity optimizes the entire value chain, and Phosphea can thus offer customers smooth, tailored processes.
The company is determined to use its industrial expertise and broad, innovative product offering to boost its growth and secure its leadership on the international market. This explains why the teams wanted to create a powerful, strong, efficient and sustainable brand. The new brand was approved unanimously and unveiled recently at the company's first international convention.
The name “Phosphea” is a direct, clear reference to the raw material and establishes the company’s specialized yet universal and accessible status with the Latin ending “ea.” Combined with the name, the new brand signature “Leading and Feeding” consolidates the company’s global and customer-oriented leadership.
As Olivier POLI, General Manager, emphasizes, “The new corporate brand remains in line with its personality: conquering, inventive, strong, passionate and definitely humane.”