Wingstop, a leading chicken-wing franchise, has hired Publicis Media agencies to manage its U.S. media assignment after a competitive pitch. In this new assignment, Performics will lead all search and social for Wingstop in partnership with Starcom USA, which will oversee strategic media planning and activation.

“Over the last 22 years, Wingstop has relied on regional advertising to successfully expand our concept across the country. Today, we are one of the fastest-growing brands in the U.S. and have opened more than 900 restaurants worldwide,” said Flynn Dekker, Chief Marketing Officer for Wingstop. “We’ve come to a point in our development where we need to expand our media reach and marketing capabilities. To do this, we are bringing in best-in-class agency partners, Performics and Starcom. We chose them based on their media expertise, digital prowess, strategic thinking and the extremely talented team of individuals that will support our growing brand.”

Under the partnership, Performics and Starcom will develop a nation-wide media strategy for Wingstop, including the company’s first-ever national TV campaign. This strategy is fueled by the company’s stated goal to achieve 2,500 domestic units.