Smithfield is launching seven new products to encourage consumers to explore the latest in cooking trends and flavor innovation. With the rise in slow cooker cooking, all bacon everything and holiday entertaining, the brand offers something for everyone while expanding Smithfield's current product line to tap into consumers' love of unique flavor combinations.
The new products are Smithfield Marinated “Sweet & Smoky” and “Homestyle” Pork Roasts; Boneless Pork Shoulder in non-seasoned and pre-seasoned varieties; Hardwood Smoked Bacon & Cracked Black Pepper Marinated Fresh Pork Tenderloin; Brown Sugar & Bourbon Bacon; and Salted Caramel Spiral Sliced Ham.
Mike Merritt, senior director of brand marketing for Smithfield Foods, says, "As consumers' tastes and lifestyles change, we at Smithfield want to provide products that meet their ever-changing needs. We're excited to release these new products and help be a part of consumers' meal times all throughout the day."
"Whether consumers are looking for a delicious weeknight dinner in 30 minutes or less, a slow cooker roast for game day, or the perfect pulled pork, we're proud to have something for everyone," said Dedra Berg, senior director of fresh pork marketing for Smithfield Foods.