Ross hosts annual DCFT meeting
Key Parent Stock customers were invited for the first time
Ross Distributor Customer Focus Teams (DCFT) from across Turkey, the Middle East and Africa (TMEA) recently gathered for their 11th annual meeting in Cyprus. The event celebrated the 60th birthday of the Ross brand and saw key Ross Parent Stock (PS) customers from the region attending for the first time.
Delegates from 12 countries enjoyed the strong interactive element of the DCFT meeting, with workshops focusing on brooding, a main topic identified by distributors and their customers. Aviagen Veterinarian Dr. Pavel Shkarlat discussed gut health and the importance of gut development; Senior Geneticist Victor Olori gave an update on genetic improvement of Ross broilers and breeders and Nutritionist Adam Sacranie shared insights on optimal breeder nutrition.
Robert Haggerty, senior technical manager, Ross TMEA, said, “Our DCFT meeting is an ideal forum for our distributors and PS customers to come together to share knowledge and experiences. The meeting’s interactive sessions were all well received by delegates and we were encouraged to hear that there is appetite for this level of engagement in the future. Hearing opinions and ideas from the perspective of our distributors and customers on all aspects of Ross products and services is invaluable to us.”
Dr. Borhan, Technical Service Manager at Pure Breed Saudi Arabia, added, “My colleagues and I learned a great deal by attending the DCFT meeting. It allowed us to build relationships with other participants and created an atmosphere where management and production knowledge could be exchanged easily. I will pass on what I learned to our own customers in turn. I also wish to congratulate Ross again on celebrating 60 years of success, which is a fantastic achievement.”