Kynetec acquires ag, animal health sectors of Ipsos
Deal for business in North America will bring additional market research expertise to Kynetec
Kynetec, an agricultural and animal health market research firm, has completed the acquisition of the agriculture and animal health business of Ipsos North America, which has established itself with extensive expertise in custom research. Ipsos agriculture and animal health in North America comprises two locations: St. Louis in the United States and Guelph in Canada.
This acquisition brings additional market research expertise to Kynetec’s team, adding 25 experienced professionals to its team of 250 market researchers. By combining the talented and dedicated staff and methodologies from Ipsos agriculture and animal health with Kynetec’s custom team, along with a considerable investment in innovation, Kynetec expects substantial strengthening of its North American business.
In addition, Kynetec will now have operations in Canada, increasing its global presence to 21 countries.
“The acquisition will allow Kynetec to transform the agricultural and animal health market research landscape,” said Stephen Hearn, Kynetec CEO. “Additionally, we are ensuring that Kynetec is able to reshape and grow in an industry rapidly changing as a result of client mergers and acquisitions as well as a technology revolution.”
Greg Deters, who served as president of Ipsos Agriculture and Animal Health in North America, will now take on the role of executive director of North American Custom Research at Kynetec. He said that joining Ipsos with Kynetec will ultimately benefit clients.
“By bringing the custom studies experience from Ipsos, where we typically conduct more than 300 studies a year, we are bridging the gap with syndicated research and enhancing clients’ return on investment,” he said.
The addition of Deters to Kynetec’s senior leadership team will enable new products and services to be brought to market more quickly and clients to be supported more completely.
This acquisition is effective from October 31. Ipsos animal health and agriculture business outside of North America will remain with the Ipsos Group.