Empire Kosher introduces new poultry products
New offerings intended to address growing demand for organic poultry products
Empire Kosher Poultry Inc. has announced an innovative new line-up of products from poultry raised on family farms without antibiotics. The new products, that are minimally processed and contain no artificial ingredients, debuted at Kosherfest 2016, the world's biggest event for kosher business, held November 15-16 at the Meadowlands in New Jersey.
Empire Kosher brand is introducing lightly seasoned and/or coated with panko bread crumbs fully-cooked, ready-to-heat frozen products for a delicious crunch that are both natural and certified kosher featuring:
- Chicken Bites and Chicken Nuggets — chicken breast patties
- Chicken Schnitzels — culets in two flavor varieties of white chicken breast lightly-seasoned and Mediterranean-inspired breading.
- Anytime Party Wings and Buffalo Style Wings in a spicy buffalo-style sauce—chicken wings for snacking or a party.
"Empire Kosher brand poultry, deli and frozen products continue to address the growing market of kosher and secular consumers who want natural and organic products that taste great while meeting the highest standards for kosher," Jeffrey N. Brown, CEO of Empire Kosher, said in a press release. "In addition to the loyal consumers we have had for decades, new millennial consumers are rediscovering Empire Kosher brand as we deliver the key wholesome benefits they seek, and we continue to have high standards for taste and quality."
The new line-up as well as the best-selling Empire Kosher chicken and turkey products are all supported by the brand's new "Certifiably Delicious!" advertising campaign which includes social, digital, print, and outdoor media with integrated promotion to drive trial of the new product line-up.
Empire Kosher Poultry, Inc., based in Mifflintown, Pennsylvania, is a wholly-owned subsidiary of The Hain Celestial Group.