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Broilers & Layers / Poultry Breeding & Genetics / Europe / Industry News & Trends
on November 17, 2016

Poultry breeding must align with future market needs

Genetic selection has made great contributions, but now is not the time to distance ourselves from what the market wants

During his presentation on "Poultry Breeding Today and Tomorrow" at EuroTier 2016 in Hanover, Germany, Dr. Randy Borg, Cobb Europe director of genetics, spoke about today’s market needs and their impact on the future.

"It all starts in the chick," he said to begin his presentation, as chicks are the…

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