AB Vista has expanded its North American team, as part of the animal nutrition technology company’s strategy to strengthen its position in the ruminant market.

Bruce Hageman joins AB Vista as Ruminant Business Manager, with more than 30 years of experience in sales, marketing and management for leading animal nutrition companies.

Dieter Suida, Americas Director at AB Vista, says the ruminant sector is an important focus area for the company, and the new appointment will help boost AB Vista’s growth in this key market.

“With his strong background in the animal nutrition industry, Hageman will play an integral role in overseeing the advancement of our ruminant portfolio, providing our North American customers with valuable support.”

Hageman completed a Bachelor of Science Degree in Animal Science with a focus in Ruminant Nutrition at Missouri State University. His corporate background includes roles as Vice President of Marketing at international physical commodities trading firm Phibro and as Vice President of Member Services at U.S. national milk marketing cooperative Dairy Farmers of America.