News and analysis for the global poultry industry.
Industry News & Trends / Business & Markets / Mergers & Acquisitions / Poultry Processing & Slaughter / Broiler Husbandry / Antibiotic-Free Meat / North America
on November 30, 2016

Pilgrim’s CEO: Just BARE brand has huge potential

Discussing Pilgrim’s planned acquisition of GNP Company, Bill Lovette says GNP’s Just BARE line has loyal and growing consumer base

One of the key things that led to Pilgrim’s interest in acquiring GNP Company was the potential of its Just BARE brand, Pilgrim’s CEO Bill Lovette said.

Pilgrim’s, the second largest broiler company in the United States, announced on November 29 its intent to acquire GNP Company, which produces chicken…

To view the full article, please register or login.