As part of its scientific, technical mission to promote betaine hydrochloride, Orffa has launched the Betaine Academy. The global initiative is a non-competitive platform among suppliers of betaine with an objective of making solid investments in a long-term research platform and increasing the knowledge of new applications. The goal is to create more awareness about all the ins and outs of betaine and to increase the total consumption of betaine worldwide in animal nutrition.

Currently the main consumption of betaine is found in broiler industry; however, even in broiler nutrition betaine is still underutilized. A higher market penetration grade can be reached by replacement of choline/methionine for methyl group donation. Added value is expected in diets containing ionophoric coccidiostats, and as such it may assist in the relief of coccidiosis related issues. In other animal species, betaine appears to be particularly promising for layers, swine, dairy and aquaculture.

Review of existing data will lead to a series of publications in popular magazines and ultimately in peer-reviewed scientific journals. The kick-off took place on Dec. 1 with an article emphasizing the effects of betaine in layer diets. Investments in a long-term research program aim to fill in the knowledge gaps which become apparent from the reviewing papers. Orffa is simultaneously increasing its global network of scientific partnerships.

The potential for betaine in animal nutrition is substantial, but scientific and technical promotion of future opportunities is required. As a leading player with a strong scientific focus, Orffa aims to take the lead in global promotion in an effort to offer solutions to the global animal nutrition industry. This can only be done with the support of the major producing companies, whom seem to be enthusiastic so far, according to Orffa.