BRF launches halal meat company in United Arab Emirates

Brazil-based company BRF has announced the formation of what is describes as “the world’s largest halal animal-protein company.”

Yurii Bukhanovskyi, Bigstock
Yurii Bukhanovskyi, Bigstock

Brazil-based agribusiness company BRF has announced the formation of what is describes as “the world’s largest halal animal-protein company.”

With its headquarters in Dubai, United Arab Emirates (UAE), the new entity is to be known as OneFoods. It will be entirely focused on the halal market, replacing BRF’s previous business in that area known as Sadia Halal.

BRF Global CEO Pedro Faria, in a press release, said that, already covering 1.8 billion people, the halal market is growing faster in terms of population and wealth than the global average.

“By creating a local company to consolidate our operations in Islamic markets, we moved further up the production chain to get closer to our consumers, which should support the accelerated growth of OneFoods,” he said.

In Middle Eastern countries where it offers a range of market-leading products and operates its own distribution – namely Kuwait, Oman, Qatar, Saudi Arabia and UAE– OneFoods estimates its market share at around 45 percent, and that Sadia is the top halal food brand.

With around 15,000 employees, OneFoods operates a fully integrated production chain, which includes 10 processing plants (eight in Brazil, one in the UAE and one in Malaysia). The new company will be led by Patricio Rohner, BRF’s general manager in the Middle East and North Africa.

One year ago, BRF announced it had finalized the acquisition of part of the frozen foods distribution business of Qatar National Import and Export Co. (QNIE). QNIE had been the distributor for BRF’s products in Qatar more than 40 years.

Page 1 of 33
Next Page