In its role as the nation’s platform on animal production and meat processing, VIV Russia will showcase the industry’s developments by the Feed to Food concept.

Feed to Food brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV Russia will represent every step in the meat production process.

Consumer attitudes and behaviors toward food are rapidly changing on a global scale. Demands for healthy, convenient, fresh and safe products are increasing. Packaging is becoming more important with the selling process as fresh foods are expected to be conveniently packaged and easy to store.

Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are skeptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.

To stay current with these developments, today’s meat business is about improving:

  • Yield
  • Quality
  • Hygiene
  • Traceability
  • Portioning
  • Performance
  • Profitability
  • Efficiency
  • Transparency