Pete and Gerry's is top organic egg brand in US
2017 innovation will include ready-to-eat, hard-boiled and pre-peeled eggs
Pete and Gerry's Organic eggs, now available at more than 9,600 retail locations, coast to coast, is officially the #1 selling organic egg brand in the country1. The fastest growing major brand in the organic egg category, sales for Pete and Gerry's have grown over 30% per year for the last decade and over 50% annually for the last two years.
The first egg producer in the world to achieve Certified B-Corporation status, Pete and Gerry's Certified Humane, Free Range eggs have grown as consumer demand for more ethically sourced eggs has driven the category. In 2016, organic and free range eggs represented two of the only growing segments in the egg category—up nearly 15% and 40% respectively—which is reeling from declining commodity egg prices due to oversupply2.
"Our unwavering commitment to Certified Humane Free Range egg production, made possible through a network of over 120 independent, small family farms is the heart of our business," said Jesse Laflamme, Chief Executive Farmer of Pete and Gerry's Organics, LLC. "It's a principle we've never compromised, making our growth all the more meaningful as a true testament to our belief that scale, and success in business can be achieved while still ensuring happy, healthy lives for both our hens and farmer partners."
As a Certified Humane egg producer, Pete and Gerry's holds itself to a higher standard, dedicated to humane treatment of animals, supporting small family farms and environmental sustainability. Pete and Gerry's is also the only national brand endorsed by the ASPCA, included and applauded in their new Farmers Guide to Certification. More than just USDA certified Organic, Pete and Gerry's proudly supports the Organic Trade Association and fervently supports the newly proposed Organic Animal Welfare Standards.
Building on the success of the six- and twelve-pack carton offerings, Pete and Gerry's also announces its newest innovation coming to the egg aisle this March: Pete and Gerry's Organic Hard-Boiled Eggs. The first Certified Humane organic hard-boiled egg to market, Pete and Gerry's is proud to offer this new choice for consumers who are looking for a convenient, time-saving option while also prioritizing the humane treatment of hens. With organic egg consumption expected to rise 15% in 2017 as consumers look for more nutrient rich whole foods, this new format offers a high-protein snack or meal base with just 60 calories per serving in an easy, portable pouch. Available in a six-pack for under $5, shoppers will find these in supermarkets nationwide this spring.
"Eggs are one of nature's most perfect foods, so it's wonderful to be able to respond to consumers seeking out new ways to enjoy them. We'll continue raising the bar, not just in new product innovation, but also in humane standards both for our hens and farmers as we lead the industry in 2017," continued Laflamme.
1 IRI Total US Food Latest 13 Weeks Ending 12.25.16
2 IRI Total US Food Latest 52 Weeks Ending 12.25.16