US consumers want more ‘clean’ food choices
Armed with a trove of online information, consumers are looking for less-processed food that’s free from substances and practices they consider undesirable or unhealthy.
US consumers want to eat cleaner food, according to a new study.
On January 17, the Center for Food Integrity (CFI) released its annual report on consumer trust research. The consumer trust research report said consumers want more evolved food that signifies progress. This is manifesting in growing demand for…