WATT Global Media has been a leading provider of business information and marketing solutions for the agribusiness industry worldwide for 100 years.
As the publishing industry has experienced dramatic change over the past century, WATT Global Media continues to innovate and establish new ways to connect buyers and sellers in the poultry, pig, animal feed and pet food markets. The company will commemorate this milestone with a number of special events and activities planned throughout the year.
Centennial activities and events
WATT Global Media’s editors are creating a series of original forward-looking industry-focused articles. The “WATT 100: Future of the Poultry Industry” content series will publish throughout 2017 in WATT PoultryUSA, Poultry International, Egg Industry and Industria Avícola magazines. These are planned as in-depth articles focused on exploring developments in key industry sectors that are making an impact on the future of the worldwide poultry industry.
A new centennial section has also been added to the company’s corporate website on WATTGlobalMedia.com. Special activities and events planned throughout the year will be featured on this website including unique infographics, slide shows, photo galleries and the new content series. Notably, the “100-Year History of WATT Publications” infographic features original magazine cover images from the beginning of WATT’s publishing days, starting with the very first WATT-produced issue of Poultry Tribune in September 1917. This graphic visually connects the evolution and varied history of some of the industry’s most significant magazines.
Company history
Watt Publishing Co., was originally incorporated July 6, 1917, as the Poultry Tribune Company by founders J.W. Watt and Adon A. Yoder. In 1929 the company name was changed from Poultry Tribune Company to Poultry-Dairy Publishing Company, and in 1944 the corporate name was changed to Watt Publishing Company. To recognize the spectrum of media channels offered across online, live events and magazines to its global audience, the company was rebranded as WATT Global Media in 2014.
“Over the decades, WATT Global Media has evolved to serve an ever-changing audience around the world,” says Greg Watt, president/CEO. “I am proud that after a century in business, the company remains family-owned with a highly skilled staff who embrace a purpose every day to create new value for our global audience and clients.”
For more information on WATT Global Media’s history and planned centennial activities, visit www.WATTGlobalMedia.com/100years.
