Based on preliminary figures, Haarslev Industries has announced that 2016 was the company’s most successful year ever. The company, which supplies processing equipment for food industry by-products, saw improvements in turnover with higher productivity driving bottom-line growth.

Haarslev CEO Han Defauwes attributes the record year to the company’s new strategy, rolled out during 2016. “We are delighted to see our new strategy already bearing fruit, and we look forward to further improvements in 2017,” says Defauwes, noting that the company will continue to improve its ability to quickly and efficiently meet growing demand for its products and services.

Haarslev plans to invest in product development and machine upgrades and to expand its regional and local presence worldwide. The company will invest heavily in its U.S. operations—boosting both manufacturing and service capacity in the key market. “Demand for our products and services is on the rise in the U.S., and we will soon announce a major investment to meet the demand,” Defauwes says.

New corporate identity debuts at IPPE 2017

Alongside the operational improvements that resulted in a record 2016, Haarslev has implemented a new corporate identity. “Our new value-creation model, which we call ‘Invest in return,’ defines value more broadly than traditional ROI thinking,” says Defauwes. “For us going forward, value will also include factors like environmental health and sustainability, supporting our customers meet demands from both consumers and government regulators. This, and Haarslev’s goal to be recognized as the world’s leading supplier of fish processing and rendering equipment, will be reflected in the company’s new corporate identity.