Multinational feed additive producer Nutriad has appointed Anand Srivastava and Rajaram Thiyagarajan as Area Managers for the Indian subcontinent.

India has recently emerged as one of the largest and fastest growing compound feed markets in the world. The feed industry is growing at a CAGR of 8%, with poultry, cattle and aqua feed sectors emerging as major growth drivers. The demand for animal protein and dairy products in India is expected to continue increasing, and Nutriad aims to play an important role in providing solutions for health and nutrition.

Driven by growth in demand for animal protein and dairy products, compound feed production is on the rise in India. Broiler feed is still the largest segment, but aqua feed is growing rapidly. Nutriad foresees strong potential for further growth of the compound feed segment if livestock challenges such as disease outbreaks, volatile livestock product prices and animal genetics are addressed.

BK Chew, APAC Director Nutriad, commented, “Asia-Pacific is a focus region in Nutriad’s strategic growth plans. With the hiring of Anand and Raja, we will seek to further increase our presence in India as we provide increased support to our customers and partners in providing practical answers for their production challenges.”


Both new area managers bring 20+ years of experience in the feed additive business and have an excellent understanding of the industry dynamics.

Srivastava said, “I look forward to working with the Nutriad Asia team. Nutriad’s track record of converting technology into solutions is impressive. The wide range of high-quality products in mycotoxin management, digestive performance and palatability provides a great basis for partnering with local customers.” 

Thiyagarajan added, “On-going investments in the Indian subcontinent will drive ambitious growth plans that Nutriad has set in motion. Joining this team at this stage is an exciting next step in my professional career.”