News and analysis for the global poultry industry.
Broiler Husbandry / North America
on March 13, 2017

Top US chicken producers compete for conscious consumers

Top U.S. broiler chicken producers are investing to compete on sustainability, as reflected in WATT PoultryUSA’s Top Poultry Companies Rankings.

WATT Poultry USA’s 2017 broiler chicken rankings and poultry company profiles show an industry increasingly focused on the socially conscious consumer, the so-called “conscious consumer,” whose purchasing is driven by health, environmental and other social lifestyle issues.

Consumer issues (antibiotic-free, vegetarian fed, free-range birds and the need to protect the…

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