The Madison Square Garden Company and The Hain Celestial Group, Inc., have announced a renewed and expanded multi-year marketing partnership, highlighted by a new concession stand at Madison Square Garden. The space features Hain Celestial's better-for-you organic, natural and gluten-free products, which join a lineup of first-class culinary offerings at the "World's Most Famous Arena."
Sensible Portions snacks, Terra Chips, Garden of Eatin' snacks and FreeBird chicken are expected to be featured at the concession stand, among other Hain Celestial gluten-free products. Both Terra and Sensible Portions brands are Official Partners of the New York Knicks.
Hain Celestial, a leading organic and natural products company, has partnered with Madison Square Garden for over ten years and has supported community initiatives with the New York Knicks to encourage healthier eating, both in and out of The Garden. Hain Celestial joins Madison Square Garden's unrivaled lineup of food options and will be open during all events and shows at The Garden.
"We are pleased to have reached this agreement with Madison Square Garden, as they say ‘The World's Most Famous Arena,’ which should encourage healthier eating habits among guests as they enjoy games, concerts and events taking place each year at The Garden," said Irwin D. Simon, Founder, President and Chief Executive Officer of Hain Celestial.
"Hain Celestial is a leading organic and natural products company, and we are thrilled to be able to expand their food options for fans at Madison Square Garden," said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company. "As we are always searching for opportunities to enhance our fans' experience, this partnership with Hain Celestial continues to help make that happen by providing our guests a great assortment of healthy food offerings."