News and analysis on the global poultry
and animal feed industries.
Industry News & Trends / Business & Markets
on March 15, 2017

Communication key to engaging with consumers

Expert says listening and trust are important when trying to connect with consumers

Communication is key to engaging with consumers who seek more information about the food they eat, according to Kevin Folta, professor and chairman in the horticultural sciences department at the University of Florida. Folta spoke recently at the American Feed Industry Association’s Purchasing and Ingredient Suppliers Conference in Orlando…

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