News and analysis for the global poultry industry.
Poultry Processing & Slaughter
on April 25, 2017

6 processed chicken marketing strategies to boost sales

To boost sales of processed chicken, there are numerous strategies employed in other sectors that the poultry industry could successfully adapt.

No matter how efficient poultry processing may be, the ultimate aim of poultry producers is not simply to process chicken, but to successfully sell it. Poultry meat must be properly marketed, and there are numerous strategies followed in other industries that could be applied to the chicken industry to better…

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