Albertsons Companies is adding retail liquid eggs to its commitment to exclusively source cage-free eggs by 2025, based on available supply.
The announcement, made on March 28, marks the first time a major supermarket company has explicitly included liquid eggs in its cage-free commitment.
In early 2016, the company committed to sourcing cage-free eggs exclusively for its retail shell-egg products. Now, Albertsons Companies is expanding its pledge to include its retail private label liquid eggs. According to a press release from the company, this was a decision that reflects the company's strong focus on animal welfare and consumer choice.
"We recognize that, as the second-largest supermarket chain in the U.S., our decisions can impact the entire supermarket industry, especially when it comes to doing the right thing for the right reason," said Shane Sampson, Chief Marketing & Merchandising Officer, stated in the release. "Broadening our cage-free commitment will keep the conversation going and, hopefully, continue the industry's work in humane sourcing and corporate social responsibility."
Albertsons Companies sells private label liquid eggs under the Lucerne and Open Nature brands at more than 2,300 stores that operate under 19 banners, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs.
Comprehensive resource for cage-free eggs available
A new collection of exclusive articles, blogs and infographics on Cage-free Eggs and Consumer Trust in the Poultry Industry, written by trusted WATT Global Media editors and industry experts will equip egg producers and marketers with information to help them make critical business decisions. Purchase your copy.
