Pilgrim’s has announced that Just BARE chicken—a brand known for raising goodness through its mission of good food for more people—has renewed its commitment to healthy lifestyles. In 2017, the nationally distributed brand of natural/no antibiotics-ever and organic chicken is partnering with Life Time—The Healthy Way of Life Company and MSE Racing. Just BARE will sponsor four Life Time Tri and Gildan Esprit de She events in Minnesota and expand the Just BARE presence to the St. Louis market by sponsoring the Saint Louis Triathlon.
“Just BARE is committed to promoting healthier living. That’s why Just BARE is a sponsor of five healthy lifestyle events in the Twin Cities and St. Louis, both metro areas where Just BARE chicken products are sold," explained Rory Bidinger, senior marketing manager for the brand.
For the first time, Just BARE will partner with the Saint Louis Triathlon on May 21 as a platinum sponsor. In its second year, the Saint Louis Triathlon offers triathletes Olympic and sprint-length courses through the scenic Creve Coeur Park in Maryland Heights, Mo.
Just BARE will be the presenting sponsor of the Life Time Tri Minneapolis, at which more than 2,000 elite, amateur and beginner triathletes will participate in the swim, bike and run courses on July 8. Just BARE is also a corporate sponsor of the Gildan Esprit de She race in Maple Grove, Minn., on Aug. 3. Additional sponsorships include the Life Time Tri Winona event, Trinona, held June 10 and June 11 in Winona, Minn., and the Life Time Tri Maple Grove on Aug. 26.
At the events, Just BARE will introduce athletes to the brand and its mission. At the pre-race expo, athletes will be greeted by the Just BARE team and asked to share what inspired them to train for the event. After the race, athletes who show their finisher’s medal at the booth will be eligible to receive a special gift to celebrate their personal journey toward healthier living.
“Fueling the body for optimal performance is one way to support a lifetime of fitness and health,” added Bidinger. “Just BARE chicken is a lean and clean protein source ideal for runners and triathletes seeking easy, healthy options to fuel up after working out.”