The Canadian Poultry and Egg Processors Council (CPEPC) says Mercy for Animals (MFA) is not being forthright and transparent about its real purpose, which is to stop the consumption of animal protein in Canada.

CPEPC says that instead of being clear about the overall agenda, MFA uses tactics focusing on misleading and sensational stories about the treatment of animals to threaten and intimidate the industry and customers into using standards set by the activist group. According to CPEC, “These accusations by MFA do not represent modern-day chicken farming or processing in Canada and for MFA to use them as part of a broader activist agenda is irresponsible and unacceptable.”

Robin Horel of CPEPC says, "Canadian processors uphold very high levels of animal welfare and will continue to do so because it is a critical priority for the industry and because we care. Our industry is committed to producing safe, nutritious, ethically produced, affordable poultry. We don't believe Canadians who eat more chicken than any other meat want us to stop producing poultry. As always, we will continue to ensure poultry production meets the highest regulatory standards."  

Canada's chicken processors purchase chickens from Canadian farmers certified by the Chicken Farmers of Canada (CFC), which represents a single, national high standard of care under the CFC Animal Care Program—based on the Codes of Practice produced through the robust National Farm Animal Care Council process. The CFC program is mandatory, audited by a third party and regularly revised to reflect best practices.

A recently released MFA video claims that chickens "bleed to death, often while still conscious." That statement is simply wrong, according to the CPEPC. The Canadian industry follows strict Canadian Food Inspection Agency (CFIA) regulations and processing facilities are monitored by CFIA veterinarians.