Pilgrim’s President and CEO Bill Lovette is scheduled to deliver the keynote address at the 2017 National Chicken Council Chicken Marketing Summit, to be held July 16-18 in Asheville, North Carolina.

In the Chicken Marketing Summit’s keynote, “The unfolding marketing challenge for chicken,” Lovette, the top executive at the second-largest U.S. chicken company, will speak on connecting with consumers on the unprecedented marketing challenge now facing meat and poultry businesses.


Bill Lovette, Pilgrim's president and CEO | Pilgrim's

Pilgrim's, is a part of the JBS Foods International family, and JBS S.A., the world’s largest protein company.


Lovette will address consumer issues including the use of antibiotics in chicken production, animal welfare and slow-growing broilers, sustainability and corporate social responsibility. He will share his views on the following:

  • The role of the chicken industry’s customers (foodservice outlets, retail grocers, consumer packaged food companies, etc.) in the development of future marketing programs and products
  • How Pilgrim’s is addressing emerging consumer demands and the rationale behind the company’s newest products and initiatives
  • Insight into how the emerging marketing challenge is unique and practices and approaches to answer that challenge
  • Outlook for the future, especially how the industry will be dealing with evolving customer/consumer demands

Bill Lovette joined Pilgrim’s as president and chief executive officer in 2011. Before joining Pilgrim’s, he served as president and chief operating officer of Case Foods for two years. Prior to that, Lovette spent 25 years with Tyson Foods in various roles in senior management, including president of its International Business Unit, president of its Foodservice Business Unit, and senior group vice president of poultry and prepared foods.

Headquartered in Greeley, Colorado, Pilgrim’s is a Brazilian-owned, American food company, currently the second-largest largest chicken producer in the United States and the second-largest chicken producer in Mexico. Pilgrim’s has operations in 14 U.S. states as well as in Mexico and Puerto Rico.