News and analysis on the global poultry
and animal feed industries.
Poultry Nutrition / Poultry Breeding & Genetics / Broilers & Layers / Hens / Egg Production / Feed Mill Management / Livestock Feed Manufacturing
on May 19, 2017
WATT 100-year series: Nutrition

Precision poultry nutrition shapes industry’s future

Improved genetics will offer broiler producers growth opportunities, but technological developments will guide a holistic management approach

Global food production must increase by more than 1 percent per year — nearly 70 percent in total — over the next 35 years. Forecasts suggest poultry will account for a sizable portion of the future food supply. In fact, production and consumption are predicted to double by 2050 —…

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