Turkey production giant Butterball expanded the company’s antibiotic-free Farm to Family product line to include three deli lunchmeat options: oven-roasted turkey breast, smoked turkey breast and oil-browned turkey breast.

In 2016, Butterball launched Farm to Family ground turkey. The broadening of Butterball’s Farm to Family products may tap into growing consumer demand for protein products marketed as natural.

“Consumers are looking for pure ingredients in their everyday meals, and that’s exactly what we’re delivering,” said Michelle Lieszkovszky, deli brand manager for Butterball, in a press release. “Farm to Family deli lunchmeat is simply whole turkey breast with a dash of salt and sugar. Adding the benefit of having turkey raised without antibiotics gives deli shoppers the ultimate clean label experience.”

Butterball’s Farm to Family deli products are made from turkeys raised with no antibiotics ever, and the turkey breast does not contain phosphate, nitrates or nitrites. Farm to Family products are American Humane Certified, made from turkeys raised on a vegetarian diet based on whole grains containing no animal byproducts or hormones. Farm to Family deli turkey products will be available in select markets this spring.

About Butterball, LLC

Headquartered in Garner, North Carolina, USA, is the largest turkey company in the United States, according to the WATTAgNet Top Poultry Companies Database. In 2016, Butterball slaughtered an estimated 1.38 billion pounds of live turkeys. Butterball products are currently distributed throughout the U.S. and in more than 45 countries. Butterball operates seven processing plants located in North Carolina, Arkansas, Missouri and Illinois.