News and analysis on the global poultry
and animal feed industries.
Broilers & Layers / North America / Industry News & Trends
on May 25, 2017

Poultry industry needs to reach out to ‘prosumers’

Alltech Ideas Conference attendees told not to dismiss those who are willing to pay $7 for a carton of eggs

In order to achieve success, it is important for poultry companies to understand the wants and needs of consumers. However, there is one type of consumer that perhaps the poultry industry could do a better job of reaching, said Paulo Rigolin, Alltech global poultry director.

Rigolin was talking about prosumers…

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