News and analysis for the global poultry industry.
Industry News & Trends / Broiler Husbandry / North America
on May 31, 2017

Are better taste claims for slower-growing broilers valid?

Poultry Nutrition Limited CEO believes most consumers are satisfied with conventional chicken

Proponents of the slower-growing broiler movement claim that the meat product from those chickens has a superior flavor. However, Dr. Eilir Jones, CEO of Poultry Nutrition Limited, questions the validity of those claims.

Why is chicken flavor often masked?

Jones, who spoke at the recent Alltech Ideas Conference in Lexington…

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