The American Egg Board (AEB) and USA Poultry and Egg Export Council (USAPEEC) released its awaited "Caribbean Table Egg and Egg Product Market Research" on June 12 during the 2017 USAPEEC Annual Meeting in Mexico.
Jointly funded by the AEB, Indiana Corn Marketing Council and USAPEEC, using USDA/FAS Market Access Program (MAP) funds, the research outlines potential for U.S. eggs and egg products in the region and a strategy to build markets.
“The AEB and USAPEEC are pleased to present the results of its Caribbean market research, building upon our recent efforts and successes, to support egg producers interested in increasing demand for U.S. eggs and egg products outside the United States,” says Anne L. Alonzo, AEB President & CEO.
Key takeaways from the research include:
- U.S. egg exports to the Caribbean nearly quadrupled from 2010 to 2016, reaching a record value of $27 million in 2016, accounting for 13.3% of the $203 million total value of U.S. egg exports. This is equivalent to more than 33 million dozen eggs.
- There is an intermediate-term opportunity for AEB, USAPEEC and partners to develop a strategy to increase egg consumption. A reasonable intermediate range goal of 150 eggs per capita could raise U.S. egg exports to 100 million dozen equivalents of eggs and egg products.
- Potential targets include foodservice; food manufacturing; retail and importers/distributors.
- Health and nutrition challenges, especially among mothers, young children, school-age children and the elderly, indicate increasing egg consumption can potentially improve general nutrition and health.
To implement the findings of this research, AEB and USAPEEC will host a Reverse Trade Mission of 8-10 Caribbean buyers to the Americas Food and Beverage Show, Sept. 24-26 in Miami.
"Modeled after our August 2016 First-Ever Egg Only Trade Mission to Mexico, our Americas Food & Beverage Show/Caribbean Reverse Trade Mission will offer an excellent opportunity for producers to conduct one-on-one meetings with key Caribbean buyers — closer to home in Miami,” adds Alonzo.
More details on this event will be forthcoming.