How producers can control anti-animal agriculture press
The pork industry of Illinois faced a major challenge when the Chicago Tribune published a critical investigative series. Together, local and national actors put together a strong response to minimize the damage.
When a major newspaper publishes an article panning an animal agriculture industry, what's the best way to respond?
Jennifer Tirey, executive director of the Illinois Pork Producers, faced that challenge in August 2016, when the Chicago Tribune published a series called “The Price of Pork.” The paper’s own short description…