Novita Nutrition, an animal nutrition company, is in full operation at its Novita Aurora production facility near Brookings, South Dakota. The facility is manufacturing a new feed ingredient branded as NovaMeal, a bypass protein.

“We’re excited to have a safe and successful startup of our facility a few months ago and to bring our branded product to market and have customers experiencing NovaMeal today,” said Don Endres, CEO of Novita Nutrition.

The initial product development work began on NovaMeal in 2005. After various tests and commercial feeding trials to prove out the technology to determine the value of the feed, patents were filed and successfully granted. The team attracted attention of investors and construction began on the $100 million production facility, Novita Aurora, in summer 2015.

NovaMeal is a multi-faceted new ingredient that provides valuable digestible protein and fiber in one convenient package, effectively reducing ration cost. Hundreds of thousands of dairy cows across the United States are consuming NovaMeal and that number grows every day.

“We are excited to bring this product to market and partner with U.S. dairy producers to deliver a high-quality product to improve dairy economics,” Endres said. “Our product is backed up by research published in the Journal of Dairy Science showing improved milk components and feed efficiency. Improved performance, coupled with reduced feed costs, results in increased income over feed costs. We are excited to be delivering our product to the major dairy regions across the United States.”