Sanderson Farms awarded three public relations awards
Poultry company honored during Public Relations Association of Mississippi Prism Awards competition
Sanderson Farms’ Corporate Communication Department recently won three awards, including a Judge’s Choice award, during the Public Relations Association of Mississippi (PRAM) Prism Awards competition held in Hattiesburg, Mississippi.
Since the department’s launch in 2015, Sanderson Farms has expanded corporate and employee communication efforts for its more than 14,000 employees, garnering the poultry producer numerous public relations and advertising accolades including a Silver Award from the American Advertising Federation of Jackson, Mississippi.
The nation’s third largest poultry producer received PRAM’s Judge’s Choice award and a PRism Award for the publication of the Sanderson Farms Corporate Responsibility Report, an annual report detailing the company’s corporate responsibility efforts and annual sustainability progress. In addition, Sanderson Farms won a second PRism Award for the company’s publication of the Sanderson Farms Newsletter, a monthly magazine reaching more than 600,000 annual readers across 42 different states.
Both of Sanderson Farms’ award-winning publications were created by the two founding members of the company’s Corporate Communication Department, Ashley Rea, communication manager, and Lorin McAlpin Pugh, graphic designer. Rea served as managing editor and copywriter for both publications while Pugh served as the graphic designer and contributing photographer.
“These awards are the fruits of the labor of many employees at Sanderson Farms, and I am thankful to have been a part of the creative process,” said Rea. “It has been a privilege to have the opportunity to create a platform in which to showcase the effort our employees dedicate each day to making Sanderson Farms successful and promoting our company’s inherent sense of corporate responsibility by helping to conserve natural resources and give back to our local communities.”
Other contributors from Sanderson Farms included Robin Robinson, director of organization development and corporate communication; Hilary Burroughs, director of marketing; Pic Billingsley, director of development and engineering; Brenda Flick, former manager of environmental services; Dwayne Holifield, manager of environmental services; and Stephanie Shoemaker, manager of environmental services.
PRAM is a statewide organization consisting of nearly 600 of the greatest public relations professionals in Mississippi. Each year, the organization recognizes public relation efforts that rise above the rest with the prestigious PRism Award.