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News and analysis on the global poultry
and animal feed industries.
Chicken Marketing Summit News
on July 17, 2017

Chicken producers must speak fearlessly on issues

On key issues like 'big ag,' animal care and welfare, and food labeling, chicken producers must speak with courage and clarity.

Chicken producers must speak fearlessly, and with clarity, to close the gap between consumer perceptions and reality on issues like “big ag,” animal care and welfare, and food labeling, said Bill Lovette, president and CEO, Pilgrim’s, to listeners at the 2017 Chicken Marketing Summit in Asheville, North Carolina, in July.

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