The American Egg Board (AEB), the marketing arm of the U.S. egg industry, and LATINO Magazine on July 20 hosted influential members of the Hispanic community, Chicago media and America’s egg farmers at the first-ever GUSTO Chicago—a celebration of Latino culture and cuisine featuring eggs.

The exclusive networking event on the rooftop at theWit Hotel Chicago drew several hundred guests to sample Latino-inspired egg dishes created by executive chefs and to mingle with AEB senior staff and America’s egg farmers as part of AEB’s commitment to supporting Chicago’s Hispanic community and families.

“We’re honored to partner again with LATINO Magazine and strengthen ties with the Hispanic community here in my hometown of Chicago,” said Anne L. Alonzo, President and CEO of the American Egg Board. “The role of food in Latino culture is legendary and eggs are a dietary staple in Hispanic households, so it was important to showcase our support for the Latino community.”

“For Hispanics, the cooking and sharing of meals are expressions of love. Latinos want the best for their families, and eggs provide an affordable[1] source of high-quality protein and other important nutrients[2] that have been shown to help children develop and grow not just physically, but cognitively[3]. Eggs are a delicious, nutritious, versatile and affordable way for Latinos to delight and nourish their loved ones,” said Alonzo.

Hispanics are among the largest consumers of eggs. In fact, year-over-year Hispanic purchasing of eggs increased 58 percent.[4] Alonzo emphasized that the AEB is dedicated to providing the best information available about the nutritional benefits of including eggs in a diet, but she also noted GUSTO was about Latino culinary artistry.

“The influence of Hispanic culture in America today is increasing dramatically, and nowhere is this more evident than in cuisine. We want to showcase these contributions,” Alonzo said.