RKW strengthens its product portfolio
The company invests millions in the division agriculture
The RKW Group, a European market leader in agricultural films and nets, is investing a multi-million amount in the area of agricultural films and nets to further expand its technical infrastructure and extrusion capacities. The company will further strengthen its sustainable and internationally-oriented product portfolio for applications in the area of agriculture and horticultural films. RKW’s solutions help farmers to efficiently harvest and safely store crops like silage, straw and hay.
With these investments, the company is strengthening two sites: In line with its company strategy, RKW is currently expanding its plants in Michelstadt (Germany) and Hoogstraten (Belgium) into agricultural Centers of Competence. These sites specialize in products which offer particularly high added-value to customers in the agricultural and horticultural sectors. Such products include silage films and tubes, round bale nets and greenhouse films.
“Agricultural films and nets are important elements in our RKW portfolio and we have set ourselves the objective of further expanding global sales of these products. This double-digit-million investment represents another important milestone for this growth. We are thus focusing on products which offer our customers the highest added-value,” says Paul Leenders, Division Agriculture’s Vice President Marketing & Sales. “As Centers of Competence for agricultural products, Michelstadt and Hoogstraten will further develop our current solutions and, in addition, expand RKW’s market leadership in the area of agricultural films and nets. In the future, also our customers in international growth markets will benefit from this.”
Another strategic measure will be the streamlining and strengthening of our silage portfolio. The new, clearly defined and market-oriented product categories cover the entire spectrum of demands, regardless of whether customers need a cost-effective, a particularly time-saving solution or if the highest possible silage quality is the main criterion. RKW plans to officially launch its new silage portfolio in autumn 2017.