Hormel Foods Corporation announced on Aug. 9 the appointment of Stephen Koven as vice president of digital experience.

Koven will report to Jim Splinter, group vice president of corporate strategy. His responsibilities will include developing digital strategies and leading teams to cohesively build, align and execute digital marketing and sales plans.

Koven will direct and lead the four teams within the company’s recently formed digital experience group, including:


  • Digital marketing;
  • Shopper engagement;
  • Digital strategy and innovation; and
  • Digital data analytics and insights.

“I am pleased to welcome Stephen to Hormel Foods,” Splinter said. “He brings a wealth of knowledge and experience to the company, and we look forward to his leadership in building our digital competencies as well as transforming our digital experience for consumers, customers and the company.”

Koven brings extensive digital, marketing, sales and brand management experience to Hormel Foods, from companies including The Dial Corporation and The Clorox Company. Koven also spent time at Price Waterhouse and Accenture in tax and finance roles.

Koven received his Bachelor of Business Administration and Master in Professional Accounting from The University of Texas at Austin and later his Master of Business Administration from the Kellogg School of Management at Northwestern University in Evanston, Ill.