After a very thorough search process, the American Egg Board has named Energy BBDO, Chicago, its new Agency of Record, leading all creative development across channels and platforms for the brand.

“Energy BBDO was awarded our business based on solid strategic branding capability, creative ideas born from data-driven insights, and multiculturally-infused thinking, which we need to reach today’s Millennials and other important audiences,” said Anne L. Alonzo, President and CEO of the American Egg Board. “Energy’s family-like culture and values, paired with their commitment to their craft, match our own organizational ethos and we look forward to partnering with them."

Energy BBDO will collaborate with an integrated agency team including Ketchum, kglobal Public Relations, and Starcom. The team will immediately commence with new work projects expected to launch in early 2018. 

Tonise Paul, President & CEO of Energy BBDO, remarked, “We’re thrilled for the opportunity to join forces with the American Egg Board to reinvigorate their iconic imagery and to create a new level of engagement with this incredible food.”