News and analysis for the global poultry industry.
Industry News & Trends / Poultry Welfare / Broiler Husbandry / North America
on September 6, 2017

Broiler welfare standards address consumer misconceptions

The National Chicken Council is launching a set of industry wide standards to demonstrate the quality of chicken meat to a curious audience.

The National Chicken Council (NCC) wants consumers to know four guarantees about how the chicken they eat is raised.

On September 6, the Washington-based trade association announced the formation of industry-wide broiler standards it calls “Chicken Guarantees.” A press release said the promises are being made to combat consumer misconceptions…

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