News and analysis for the global poultry industry.
Poultry Welfare / Broiler Husbandry / North America
on December 18, 2017

Why consumer broiler welfare messaging requires balance

The consumer marketplace is now the battleground on which ideas and emotions about poultry welfare are contested.

Broiler welfare is controversial, polarizing, hard to define and the issue that could change poultry production from farm to fork.

Poultry producers are scrambling to change as some US restaurant chains and foodservice distributors pledge to purchase chicken complying with Global Animal Partnership (GAP) welfare standards in the future. The…

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