Why consumer broiler welfare messaging requires balance
The consumer marketplace is now the battleground on which ideas and emotions about poultry welfare are contested.
Broiler welfare is controversial, polarizing, hard to define and the issue that could change poultry production from farm to fork.
Poultry producers are scrambling to change as some US restaurant chains and foodservice distributors pledge to purchase chicken complying with Global Animal Partnership (GAP) welfare standards in the future. The…