Organisers of VIV Europe 2008 are taking a new approach to their familiar and successful Feed to Meat' concept. Instead of its traditional home in the Dutch city of Utrecht, they are taking the event to the Russian capital.

"VIV Europe 2008/Moscow Edition is the first time an international exhibition links East and West and offers the best of both worlds to exhibitors as well as visitors," explained project manager, Ruwan Berculo.

Co-organisers VNU Exhibitions Europe and Asti Group Exhibition Company are aiming to present a truly international platform for the animal protein supply chain at Crocus Expo in Moscow on 27-29 May.

With a fully-booked exhibition floor, 250 exhibitors from 36 countries and more than 100 Russian companies, the organisers are confident that the show will meet its aim, which is to link international, regional and local supply and demand. Although the main focus is likely from Russia and eastern Europe, 30 Chinese companies are also on the exhibitor list.

The show should have much to offer the poultry industry, with familiar names in poultry breeding, equipment, processing machinery, feed ingredients and animal health being well represented among exhibitors. A conference programme is also available to visitors, offering presentations from exhibiting companies on a wide range of topics of interest to the poultry industry.

"Our message to visitors is: come and see what innovative eastern European and Russian companies have on offer today but also get yourself updated on international developments," enthused Mr Berculo.

Pre-registration for free visit


A great deal of information about the show and practical information for visitors can also be found on the VIV web site, and clicking on the area for VIV Europe Moscow.

Visitors can easily prepare for their visit by pre-registering on this web site. Confirmation of registration will be sent by e-mail, and a print of the registration form can be exchanged for a visitor badge at the entrance of the Crocus Expo. Entrance is free of charge on all three exhibition days.

Full travel service offered

As with its VIV Russia show, Dutch-based VNU Exhibitions is jointly organising VIV Europe 2008/Moscow Edition with its local partner, Asti Group Exhibition Company. The combination has plenty of experience in meeting the needs of international visitors.

"We have appointed travel specialist, Aerotour, as our official partner in supporting visitors with their visa and accommodation," explained Mr Berculo, "Visitors who make their hotel arrangements through Aerotour will have the convenience of a shuttle service between their hotel or airport and the Crocus Expo exhibition centre."

For those with some time to spare, a visit to VIV Europe/Moscow Edition can easily be combined with sightseeing. It will be spring and the perfect time to enjoy Russia's capital city.