World Egg Day is being observed around the globe on October 13.
Established At the International Egg Commission’s Vienna conference in 1996, World Egg Day has been celebrated annually on the second Friday of October.
Here is how the following countries are planning to celebrate World Egg Day 2017:
The Philippine Egg Board has arranged an exciting adventure family fun run day, encouraging all age groups and fitness levels to participate in their run, taking place on October 15.
Australia is planning a substantive public relations campaign around World Egg Day, using an analogy between the national obsession of sporting rivalry and per capita egg consumption to encourage Australians to push a bit harder to out-perform other countries. A sporting celebrity is assisting to create social media content, followed by a school mock sporting event on World Egg Day that will have live crosses to breakfast television.
Multiple educational activities are organized in Indonesia to spread the messages of how great eggs are with an educational seminar at Mataram University, Lombok, featuring a lecture from the director general of Livestock and Animal Health, Ministry of Agriculture, as well as an educational talk show broadcast on radio and television, the distribution of educational flyers, and a World Egg Day press conference. The day will also be celebrated with drawing and coloring competitions for kindergarten and primary school students and egg donations to schools and other communities.
Vietnam is celebrating World Egg Day for the 5th consecutive year with fun-filled children’s activities such as egg shell painting, face painting, balloon blowing and food tasting, all taking place during the Tay Ho Weekend Market in Hanoi.
Details can be found on Facebook.
In Bangladesh the celebrations commence from October 6 with a television interview all about World Egg Day. On the day itself there are fun activates planned with a “Feel the Egg” human chain, distributing boiled eggs from person to person down a human chain, with special t-shirts printed for the occasion. In addition to this the Department of Livestock Services together with the Bangladesh Poultry Industries Central Committee (BPICC), have organized a special program to sell eggs at cost price to consumers.
In Austria, the national association is planning a series of consumer education campaigns via regional press conferences, in addition to the dispensing of Austrian eggs to the public in the capital city of Vienna.
Romania is celebrating this year with school campaigns across the country, providing school children and teachers with information on eggs, alongside the health and nutrition-related benefits of eggs.
In the U.K., Wake up to British Egg Week is running October 9-15, celebrating the Great British Breakfast, as well as ideas for how to get involved and celebrate British Egg Week and promote the egg and World Egg Day. At Oxford University, egg fans will attempting to break a Guinness World Record title for the most people dipping egg soldiers simultaneously, follow their attempt on Twitter.
Canada’s World Egg Day efforts in partnership with the Egg Farmers of Canada and Breakfast Clubs of Canada using the #CrackAYoke hashtag to support breakfast and sending the message that skipping breakfast is no yoke – especially for school age children. Canadian comedian Gerry Dee and a number of online influencers and bloggers are taking part, helping reach more people on World Egg Day.
In the United States, the American Egg Board (AEB) is organizing many activities to celebrate World Egg Day. These include online marketing campaigns ‘Egg Recipes from Around the World’ – providing delicious egg recipes to help you enjoy cooking up ethnically inspired flavors from places near and far, as well as running an egg-inspiring quiz. On the October 9, AEB partnered with #Foodiechats for a one-hour twitter engagement chat, they will also be promoting World Egg Day by interacting with content from the Incredible Egg social media sites.
The Ghana National Association of Poultry Farmers has outlined a three day event running October 11-13. A float parade will be held within the city of Takoradi with members wearing special World Egg Day T-shirts for the occasion. Eggs will be distributed to the public during the parade and other egg donations to schools and hospitals, with media coverage of the events to amplify awareness for egg consumption.
To celebrate World Egg Day 2017, Colombia is planning activities in seven cities across the country, hosting two types of events. They are planning party celebrations with children from their seven chosen charities, additionally; journalists will be invited to breakfast celebrations in each of the cities to promote the egg and World Egg Day.
In Pakistan, the Gulshan public school in Karachi is raising the awareness of the value of the egg for the younger generation, especially in relation to the health and nutritional benefits eggs can supply.
Brazil sees Asgav and Ovos RS engage in various initiatives for an extraordinary week of celebrations. Numerous activities are planned around the state of Rio Grande do Sul, with information on eggs and health and nutrition-related issues. The diversified program will also feature a special event for women which will be one of the main highlights of the activities this year. Ads in the main newspapers are also planned for October 13, emphasizing eggs as a food item. In addition to these activities, giveaways and promotional material will be distributed during the week’s events.
In Spain, the Instituto de Estudios del Huevo are issuing press releases to focus around the recent Spanish Allergology Associations research on a “Guide for Oral Inmunotherapy” to treat milk and egg allergy in children, as well as the nutritional and health benefits of eating eggs. In addition, an Awards Dinner with egg professionals is hosted on October 25 to present the Institute awards for research, best recipe, and best video about eggs. In Bilbao, Txikitero Artean is organizing a tasting event across more than 30 hotels in the city.
In Croatia, egg business Hartmann in cooperation with theatre company Oberon and the Danish Embassy, has organized a theatre festival for children and youths. The festival will last three days, with four theatre performances organized for children from kindergarten to high school age, with an egg statue award for the best play.
The Irish Egg Association has teamed up with Olympic rowers Paul and Gary O’Donovan and celebrity chef and fitness advocate, Roz Purcell to celebrate World Egg Day by conducting marketing campaigns across radio, outdoor advertising and across social media to promote and celebrate World Egg Day. The Irish Egg Association is also closely working with the Irish Food Board, to promote eggs to young adults, marketing eggs as a superfood they can eat daily to support a healthy lifestyle.
In Hungary, the Poultry Product Council (BTT) and the Association of Hungarian Laying Hens Hybrid Breeders and Egg Producers (MTTSz) is marking the occasion by holding a press conference in Budapest, followed by ‘a truly healthy, ideal breakfast‘. They will also be using social media to promote World Egg Day. The BTT and MTTSz are also hosting a one-day symposium in Budapest covering a range of egg related topics.