News and analysis for the global poultry industry.
Broiler Husbandry / North America
on December 1, 2017

Chicken buyers relay consumer concerns on transparency

The food industry must improve its ability to communicate with consumers and keep working to gain credibility in order to connect with a curious consumer.

Consumers are demanding transparency in the food supply and food companies need to focus on providing answers about where food comes, according to a panel of top chicken buyers.

The panel representing national and regional grocers, quick serve restaurants with national and international operations and an online meal kit delivery…

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