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on December 1, 2017

How healthy eating is transforming the meat case

Consumers are now viewing retailers as partners in their health and wellness plans.

As the U.S. population is becoming increasingly more focused on health, the trend is having a meaningful impact on the meat case and poultry consumption behavior.

Speaking at the 2017 Chicken Marketing Summit in Asheville, North Carolina, Elizabeth Ehrhardt, IRI principal, client insights, said health care is “the biggest trend…

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