Global animal agriculture and pet food publisher WATT Global Media will launch its new animal feed-focused brand, Feed Strategy, in January 2018. The monthly trade publication is uniquely positioned to address critical nutrition, health and manufacturing issues affecting livestock and poultry diets on a global scale aimed at driving best outcomes across sustainability, food safety and farm profitability.

“With feed costs accounting for more than 60 percent of animal production, the focus of Feed Strategy will encompass animal feed solutions for a growing world with quickly changing consumer needs,” said Greg Watt, WATT Global Media president and CEO. “Feed Strategy aims to be the animal feed resource for navigating today’s consumer-driven protein production.”

Feed Strategy’s editorial content will address the animal feed nutrition, formulation and manufacturing issues and trends related the changing global animal protein market.

“Evolving consumer preferences and an increasing interest in the farm-to-fork origins of their food have trickled down to influence how animal feed is formulated and produced,” said Jackie Roembke, editor of Feed Strategy. “Feed Strategy aims to offer more insight into how animal feed manufacturers and nutritionists are to navigate this changing landscape.”

The publication will serve an audience of more than 20,000 feed manufacturers, producers, nutritionists and allied industries worldwide.