De Heus has opened a new production facility in Sabac, Serbia. With this expansion, the company increases its capacity by 50 percent, finishes the first phase of its strategic development plan and strengthens its position on the Serbian market.

For more than one and a half years, De Heus has produced animal nutritional products for the Serbian market in the feed factory in Sabac. During this period, the demand for high-quality feed has grown substantially, causing the current production location to near its maximum capacity. With this new production tower, De Heus is not only increasing capacity by more than 50 percent; it also increases quality and efficiency by meeting the latest global standards the company strives for in terms of high product quality, flexibility in the production of different products, greater storage capacities, fast and efficient loading of vehicles and modern packaging.

Supporting farmers even better

The new production tower contains a line for pelleted feed, providing a significant increase in the pelleting capacity. Also, a new automated packing line for finished products was installed. The new tower also facilitates the production in bulk more efficiently. The special bulk station contains a very accurate weighing bridge and silo cells for the storage of bulk products. With this bulk station, De Heus increases the possibility to support professional farmers even better with bulk delivery.

High-quality animal feed

“From the beginning, we focused greatly on producing the highest-quality feeds available in Serbia,” said Nebojsa Cipcja, general manager of De Heus Sabac. “The need for investing in a new plant indicates that the Serbian market has recognized the quality of the products and services we provide and is a clear sign for the new steps of De Heus in this market. With this new tower, we can help farmers to increase productivity and optimize their business results even better. Customers see us as a stable partner who helps them to progress. Our business rests on five pillars that define us: quality, performance, independence, continuous improvement and entrepreneurial spirit. These are characteristics that are key to our success and success for our customers. That’s what makes us unique.”

A further expansion of the same production facility is planned for next year as part of phase two of its strategic development plans.