Why poultry companies should be interested in meal kits
A retail expert says meal kits represent an opportunity for chicken companies to develop new products collaboratively.
Meal kits, an emerging food trend placing all the ingredients for a meal in a single container, present an opportunity for poultry companies to work with others in the food industry to develop new products.
Read the entire report about poultry's potential with meal kits exclusively in the February issue of WATT PoultryUSA.
Diana Sheehan, director of retail insights at London-based research and data firm Kantar Consulting, said meal kits are among many trends grocers and those in the food industry should monitor in the near future. She spoke about the present and near future of food retail as part of the National Chicken Council’s 63rd Annual Conference in Washington on November 2, 2017.
Just like many other industries, disruptive technology is changing how people shop for groceries and how retailers present themselves to consumers. She said grocers will expand their electronic commerce opportunities, automation of how consumers buy and receive goods and blur the line between a grocery store and a restaurant.
Meal kits on the rise
The biggest opportunity for the poultry industry to capitalize on changing consumer behaviors lies in the emergent meal kit trend. Sheehan said retailers want to work directly with the suppliers to source ingredients in kits designed to make shopping and cooking simpler.
Meal kits place all of the ingredients a consumer would need to cook a dish into the same package. This is a more convenient option for consumers who want to try something different for dinner but not spend the time coming up with a new recipe or hunting down quality ingredients at their local grocer.
Online, subscription-based meal kit delivery companies like Blue Apron Inc. and HelloFresh – founded in 2012 and 2011, respectively – raised the profile of the kit in recent years, but Sheehan said traditional retailers are much better prepared to capitalize on the trend. Delivery companies see consistent growth but they aren’t making a profit. She predicts the online delivery companies will continue to suffer as more grocers enter into the meal kit space.
In this issue of WATT PoultryUSA, you will also learn about:
- 4 key factors to reduce necrotic enteritis in broilers
- 7 steps to improve communication between opposing sides