JBS United, Inc., a leader in the animal nutrition and health industry, has announced a rebrand to United Animal Health, Inc. The rebrand includes a new name, logo, look and modernization to the way the company does business.
United’s new brand allows the company to differentiate themselves in the industry and make a clear distinction among other companies doing business with the same JBS initials. “We have never had any relationship or connection with any other JBS company, but felt it appropriate to make that abundantly clear by dropping JBS from our name,” explained Trent Torrance, Chief Operating Officer.
“We had the opportunity to modernize our logo and our look to better reflect where we are going as a company and where the industry is headed in the future, while pointing out permanently that we are not related to any other JBS company,” commented Doug Webel, President and CEO. “We’ve added Animal Health to our corporate name as we believe that nutrition is health and feel the research we do and the solutions we offer the industry all revolves around the health of the animal.”
With the rebrand, United is dedicated to improving how they serve the customer and how they work with vendors and partners in the industry.
“Our new name also keeps us connected to our heritage: United Feeds, the name we started with over 60 years ago,” said Webel. “We are more focused now, than ever, on building our nutrition business, adding facilities and people, and expanding into different geographies.”
United will remain dedicated to their core business of helping ‘customers succeed’, and has introduced ‘Success Together’ as a part of their corporate message.
“As we embark on the next 60 years of this business, we are proud of our past but more excited about our future… a future that builds on the business philosophy that if the customer is successful, so are we,” added John Corbett, Chairman of the Board.