Olymel management is proud to announce that the company has won a 2018 DUX prize in the Large Company Communications category for the Oly & Mel of Olymel marketing campaign, started when Olymel launched its nitrite-free deli meats, an innovation and initiative welcomed by many experts and greatly appreciated by consumers. Olymel received this prize in front of more than 500 agri-food industry professionals gathered for the 2018 DUX Gala, held in Montréal on January 24. This is Olymel’s 4th DUX prize since 2013. The DUX Program is intended to encourage all the players in the agri-food chain to become leaders in the field of healthy eating.
Olymel stood out from other finalists with its novel marketing campaign that covered several disciplines in communications. It had a public relations component, a media component—including radio and TV with comedian François Pérusse—and store displays, as well as, finally, a digital component intended to make these new products highly visible on the Internet and on social media. According to DUX, Olymel won in this category “because in TV and radio, a humorous tone democratizes the information for consumers, and, in this case, helps them to understand the difference between products made from natural nitrites and those free of nitrites, which is in itself a challenge.”